So it gets to implementation season and it’s time for your marketing plan and campaigns to deliver some excellent business results. Today, one thing is constant for all marketers and that is change, hence the emergence of approaches such as responsive marketing, agile marketing and real-time marketing. Marketers can no longer rely on drafting an intricate […]
About Marvin Miller
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Entries by Marvin Miller
Simply put, without a content marketing strategy in place there would be no road map that outlines your plans to advance your organisational goals supported by metrics or milestones, in a clearly aligned and integrated way. There are two crucial factors to bear in mind about your content strategy. The first is to view it […]
Every organisation and marketing campaign has a number of stakeholders armed with the ability to positively or negatively affect the outcomes of your projects. That’s why from experience I found that it is better to proactively build relationship management in to the planning process to identify, communicate and monitor who needs to know what, when, […]
For some the relationship is a strategic and tactical battlefield, for others it is a match made in heaven. The status of the relationship is never fixed and may well change following recent guidance and research that has the potential to increase tensions and be detrimental to the client-agency relationship. First came the debate […]