Brand / Profile led Campaigns
Revenue led Campaigns
7 reasons why I can produce and execute winning marketing campaigns
- Strategically planned and/or implemented over 35 campaigns for regional, national and global brands and businesses
- Delivered both brand/profile led and revenue led campaigns understanding the role, objective(s) and deducing the business value in each campaign
- A one world marketer bridging traditional marketing with DSSM ( Digital – Social – Search – Mobile), I integrate and communicate to accumulate
- Instrumental in creating powerfully engaging propositions and key messages to drive campaign effectiveness
- Strong joint marketing campaign experience with internal and external teams including joint SALES & MARKETING campaigns
- Forges a good relationship with external advertising and creative agencies to produce cut through campaigns and campaign assets led by creativity, business objective, knowledge and productivity
- Constantly staying up to date with industry developments, trends and best practices
My campaign capabilities include:
- ABL / BTL/ TTL campaigns across offline and digital channels
- Cross functional team working for campaign development and implementation
- Integrated marketing campaigns – including joint sales and marketing campaigns
- Managing external agencies
- Overseeing the creation of campaign assets and marketing collateral
- A/B testing
- Monitoring and reporting
- Budget management
- Copywriting for web and print
- Project management skills