Marvin Miller multi-channel and integrated ABL and BTL marketing and advertising campaigns

End to end management of powerfully engaging campaigns that connect businesses with their customers’ heads, hearts and wallets to extract business value

Brand / Profile led Campaigns

Revenue led Campaigns

7 reasons why I can produce and execute winning marketing campaigns


  1. Strategically planned and/or implemented over 35 campaigns for regional, national and global brands and businesses
  2. Delivered both brand/profile led and revenue led campaigns understanding the role, objective(s) and deducing the business value in each campaign
  3. A one world marketer bridging traditional marketing with DSSM ( Digital – Social – Search – Mobile),  I integrate and communicate to accumulate
  4. Instrumental in creating powerfully engaging propositions and key messages to drive campaign effectiveness
  5. Strong joint marketing campaign experience with internal and external teams including joint SALES & MARKETING campaigns
  6. Forges a good relationship with external advertising and creative agencies to produce cut through campaigns and campaign assets led by creativity, business objective, knowledge and productivity
  7. Constantly staying up to date with industry developments, trends and best practices

My campaign capabilities include:

  • ABL / BTL/ TTL campaigns across offline and digital channels
  • Cross functional team working for campaign development and implementation
  • Integrated marketing campaigns – including joint sales and marketing campaigns
  • Managing external agencies
  • Overseeing the creation of campaign assets and marketing collateral
  • A/B testing
  • Monitoring and reporting
  • Budget management
  • Copywriting for web and print
  • Project management skills