From strategic planning to clarify the marketing position to hands on implementation in a customer focused, scientific and results orientated way
Equipped with a wide exposure in sales, operations, business strategy and having over 9 years strategic marketing experience, I have consistently produced successful strategic plans.
Strategic plans that are creative, collaborative and put forward a competitive edge that accelerates business growth via marketing.
Produced and executed strategies in the following core areas:
Knowing, understanding and applying the best ways to work the ‘marketing mix’ and operate traditional and digital channels.
I leverage internal cross teams strengths, optimise multi channel effectiveness and successfully penetrate target customers segments.
My Media Channels
Newsletters, propositions/ direct action, lead nurturing, communications
Community management and development, content and targeting, social listening, brand engagement, reputation management
Print, broadcast and digital media relations.
PR planning, key messaging and copywriting for web and print
Advertising - Online and offline
Direct and via agency including display, print and video ads. Including knowledge and best practices in Programmatic Buying, Retargeting and PPC
Via creative agency includes producing marketing collateral and print campaign assets such as ads, flyers, posters, merchandise and banners
Operations planning , marketing communications and sponsorship activation for regional and national sport, entertainment, conferences, exhibitions and publicity events
Keyword planning and appraisal, understanding and reacting to SEO, PPC and CPM developments
From instructing new builds and micro sites to hands on development, landing pages, optimization, design principles, accessibility and performance analysis