Marvin Miller smart marketing strategy and planning

From strategic planning to clarify the marketing position to hands on implementation in a customer focused, scientific and results orientated way

Strategy

Equipped with a wide exposure in sales, operations, business strategy and having over 9 years strategic marketing experience, I have consistently produced successful strategic plans.

Strategic plans that are creative, collaborative and put forward a competitive edge that accelerates business growth via marketing.

Produced and executed strategies in the following core areas:

  • FULL MIX MARKETING

  • DIGITAL MARKETING

  • INBOUND / CUSTOMER ACQUISITION MARKETING

  • BRAND DEVELOPMENT

  • CONTENT MARKETING

  • SOCIAL MEDIA

Planning

Knowing, understanding and applying the best ways  to work the ‘marketing mix’ and operate traditional and digital channels.

I leverage internal cross teams strengths, optimise multi channel effectiveness and successfully penetrate target customers segments.

My Media Channels

Email

Newsletters, propositions/ direct action, lead nurturing, communications

Social Media

Community management and development, content and targeting, social listening, brand engagement, reputation management

Public Relations

Print, broadcast and digital media relations.

PR planning, key messaging and copywriting for web and print

Advertising - Online and offline

Direct and via agency including display, print and video ads. Including knowledge and best practices in Programmatic Buying, Retargeting and PPC

Print

Via creative agency includes producing marketing collateral and print campaign assets such as ads, flyers, posters, merchandise and banners

Events

Operations planning , marketing communications and sponsorship activation for regional and national sport, entertainment, conferences, exhibitions and publicity events

Search Marketing

Keyword planning and appraisal, understanding and reacting to SEO, PPC and CPM developments

Website

From instructing new builds and micro sites to hands on development, landing pages, optimization, design principles, accessibility and performance analysis

Previous employment/ clients/ partners include:

Danone food and drink brand
Sport England
P & O Ferries
Ksport-logo
Rugby Football Union
Metropolitan Housing Partnership
Hyde Housing Group
Candice Edwards
Core Maintenance
Seeda South East England Development Agency
UK Sport
Kent Football Association FA
British Cycling
Archery GB