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Better Stakeholder Management
/0 Comments/in Business Excellence, Marketing World /by Marvin MillerMarketers and business leaders are constantly being pulled in multiple directions and are often working to multiple priorities. Sometimes it feels like everyone and their dog has an interest in what you are doing, and at any moment someone will pop up with a ‘drive-by’ requirement or concern for immediate attention. It can throw a […]
Making Big Data a Little Smaller
/0 Comments/in Marketing World /by Marvin MillerBig data continues to provide exciting opportunities for small, medium and large businesses to optimise business spending and become more customer-centric. Many marketers and business leaders are already using data, but there are increasing pressures to go beyond the use of mere intuition and increase the use of data backed decision making across the business. […]
Implementing Multichannel Marketing & Inspiring Collaborative Change
/0 Comments/in Marketing World /by Marvin MillerShoppers do not shop exclusively ‘online’ or ‘offline’ they shop on a ‘best fit’ basis influenced by a range of one and two-way communications across multiple channels. Multichannel marketing strategy is not merely about extending the communications and commerce pipeline to our target customers. When combined with technology it is also the means by which we […]
4 Small Steps to More Agile Marketing Tactics
/0 Comments/in Marketing World /by Marvin MillerThe competitive landscape is becoming increasingly difficult and marketers are expected to do more, achieve more and sometimes with less. Opportunities and threats can emerge at anytime and we need to be able to adapt quickly to ride the waves and avoid the pitfalls to be successful. To do so requires the ongoing commitment to […]