Entries by Marvin Miller

Planning For Better Digital Marketing

Digital marketing presents many challenges for modern businesses and individuals. The perceived ease of direct access to market, costs savings and measurability has had ‘solopreneurs’, SMB’s and many global brands diving in head first to capture early gains. But in an increasingly crowded space it is not merely enough to do it, it needs to […]

Your Mid-term Content Marketing Review

According to the Content Marketing Institute’s (CMI) 2016 Reports 69% of B2C and 70% of B2B marketers are creating more content this year than last year. The fight for customer attention, spend and loyalty is more intense and now is a great time to review and act on how you have fared so far. On the one hand there […]

Better Stakeholder Management

Marketers and business leaders are constantly being pulled in multiple directions and are often working to multiple priorities. Sometimes it feels like everyone and their dog has an interest in what you are doing, and at any moment someone will pop up with a ‘drive-by’ requirement or concern for immediate attention. It can throw a […]

Making Big Data a Little Smaller

Big data continues to provide exciting opportunities for small, medium and large businesses to optimise business spending and become more customer-centric. Many marketers and business leaders are already using data, but there are increasing pressures to go beyond the use of mere intuition and increase the use of data backed decision making across the business. […]

Implementing Multichannel Marketing & Inspiring Collaborative Change

Shoppers do not shop exclusively ‘online’ or ‘offline’ they shop on a ‘best fit’ basis influenced by a range of one and two-way communications across multiple channels. Multichannel marketing strategy is not merely about extending the communications and commerce pipeline to our target customers. When combined with technology it is also the means by which we […]

4 Small Steps to More Agile Marketing Tactics

The competitive landscape is becoming increasingly difficult and marketers are expected to do more, achieve more and sometimes with less. Opportunities and threats can emerge at anytime and we need to be able to adapt quickly to ride the waves and avoid the pitfalls to be successful. To do so requires the ongoing commitment to […]